J. Boye Aarhus 14 News
New perspectives on key digital trends
November 4, 2014 | Comments Off on New perspectives on key digital trends
If you are eager to untangle some of the many fascinating industry trends and find out what they actually mean for you, you may read a book, ask a consultant or even go to a conference. The problem with these approaches is that you typically only get one perspective on the topic, i.e. too much emphasis on the IT experience at the expense of say strategy and governance.
To address this and to provide a more balanced perspective we always invite 3 speakers to participate in the expert panel session – this year held on Thursday November 6th from 14:00 – 15:00 in Aarhus:
What is new at J. Boye Aarhus 14?
November 3, 2014 | Comments Off on What is new at J. Boye Aarhus 14?
If you’ve participated in previous J. Boye conferences, you probably want to know what is new at the J. Boye Aarhus 14 conference happening this week.
While feedback from past conferences tends to be positive, we still think we have managed to implement a few improvements this year.
Make the most of J. Boye Aarhus 14
October 31, 2014 | Comments Off on Make the most of J. Boye Aarhus 14
During the week, 60+ speakers will share their experiences in 12 tutorials and on 12 conference tracks. On top of that, the programme features 5 international keynotes, roundtables, panels, a vendor contest, 4 social events and much more.
4 steps to a successful enterprise social adoption
Fighting with a crowded inbox? Looking for better ways to collaborate? Many vendors are fighting to use a part of your budget to help address these types of challenges, but what are the best practices for adopting enterprise social technology in a successful way? Martin Risgaard Rasmussen, application consultant at Microsoft, spends his working hours on helping customers with exactly this.
According to Martin, a key point is to keep focus on the people using the new technology than on the technology itself. Martin was among the last to get a Yammer business card prior to the acquisition by Microsoft and has previously worked with internal communications and enterprise collaboration on the customer side at organisations such as Arla Foods and Grundfos. With his experience from both sides of the table, we asked him to share 4 tangible steps on how to succeed with enterprise social adoption.
How to create good content on an imperfect web
Content needs to be useful, flexible and adaptable to present-day demands. How do ensure that this is the case in your complex organisation?
UK-based Relly Annett-Baker, seasoned content strategist, has helped organisations, like the UK Cabinet Office and CERN, creating better content. At the J. Boye Aarhus 14 conference she will do a keynote on creating good content on an imperfect web and we challenged her to share how it is really done.
Amplexor lets the customer decide the project approach
Choosing the right system integrator isn’t an easy task. There are many competent organisations out there and they all want to help you and win a piece of your budget.
To find out who is really the right match for your organisation, you will need to look beyond their CVs, their impressive list of references, their fancy offices and the list of technology partners they might have. What really matters is their methodology, in other words, how they work.
Internal influencers is the key to a successful social business
In the digital era, the way to do marketing and raise awareness of your brand and products is to create something that people want to share on social media.
Aarhus: Home of J. Boye & the Danish Internet Economy
Everyone’s proud of where they’re from. J. Boye is no exception. We’re convinced that Aarhus is the place to be – especially if you’re into that thing called digital. Luckily, the Municipality of Aarhus agrees with us and this is why we have co-operated on promoting the J. Boye conference all these previous years.
However, for this year we have stepped up the co-operation and the municipality is now hosting our Tuesday afternoon and evening event at the iconic Aarhus Town Hall. With an opening by Mayor Jacob Bundsgaard, 3 world-class keynotes, an opportunity to use Google Glass and much more, this will really make Conference Day #1 at our 10th anniversary conference something special
Avoid business interruptions by bridging the silos
Moving your IT landscapes to the cloud has a wide range of benefits, but organisations often neglect the challenges of information silos.
According to Wim Stoop, product marketing manager at Jive, an enterprise collaboration vendor and J. Boye Aarhus 14 conference partner, his platform bridges these silo and adds value to your organisation’s employees and customers. We sat down with Wim to better understand the big picture and to learn about current trends from the perspective of Jive.
How technology is changing the game
We all know that technology has and still is turning things upside down in most industries. The challenge is to adapt to these changes.
Swiss-based software vendor Magnolia has successfully gone left where others have gone right. We’ve invited Boris Kraft, who is one of their founders, to talk at the J. Boye Aarhus 14 conference about their open suite approach in a session on founders that invent the future. In the session, Boris is joined by the founders of Sitecore and Umbraco.
In advance of making the trip to Denmark, we joined Boris for a conversation about how technology is changing everything, what a future-proof content management system looks like, and what all this means to marketeers.
4 steps to a successful communication strategy for online crises
You probably know about the importance of ensuring a good customer experience no matter the platform and touchpoint of your customer’s journey. But how do you manifest your strategy in a time of an online crisis? And what is the recipe for a future-ready crisis communication strategy?
Prior to his tutorial together with Chris Malpass on managing hostility and crises online at the J. Boye Aarhus 14 conference, we met Steph Gray, social media expert and founder of UK based social media consultancy Social Simulator, to learn more about how to best deal with communication crises in today’s everything-right-now digital era:
High-quality content requires a clear vision, collaboration and shared objectives
How does a large, complex organisation like the UK Government Design Service (GDS) ensure that they produce high quality content on gov.uk that users need, maintain a consistent tone and voice, and implement this strategy across hundreds of departments and agencies?
Simon Kaplan is product content lead at gov.uk and was responsible for content quality during the recent transition of 24 departments to gov.uk. He shares his experiences on improving content quality at the J. Boye Aarhus 14 conference and below you can find some of his experiences and lessons learned during the process.
Creating a disruptive strategy
October 22, 2014 | digital disruption | Comments Off on Creating a disruptive strategy
How do you truly stand out from the pack besides competing on price or convenience? And how do you change the rules to your advantage? According to psychologist and seasoned advertising expert Damian Horner, founder of RealVisionTV, the answer is to use disruption as a strategy.
At the J. Boye Aarhus 14 conference, he will speak about making the competition feel irrelevant, corporate and vacuous. We caught up with Damian to ask him how you can use disruption as a strategy to break free from industry conventions. Having done so recently himself in one of the most conservative industries of all, the financial industry, Damian provided provocative food for thought:
3 things to keep in mind when designing for millennials
The millennial generation forms part of the largest population the World has ever seen, and includes the first truly digital natives. Millennials have a distinctive mind-set, perspective and approach to technology. How do you cope with the challenge of catering for these new consumers and employees? What distinguishes earlier generations from this one? And how do you address this in your products and services?
Rose Cameron is cultural anthropologist and Director of Innovation at Penn State University. She has spent her career building brands and driving results across the entire customer experience spectrum. She has managed everything from brand design and general advertising to direct and social marketing at top agencies.
To prepare for her conference keynote presentation on how the inclusion of Millennials and technology will shape the future at the J. Boye Aarhus 14 conference, we caught up with Rose and asked for her perspective on what products millennials are looking for.
How to measure the value of your digital workplace
The intranet has long been about internal enterprise collaboration. However, this is only a part of the story. According to Martin White, UK-based intranet expert and founder of Intranet Focus, the value of an organization’s digital workplace is dependent on the extent to which the organization can work with suppliers and customers in an overall delivery of products and services.
In advance of his J. Boye Aarhus 14 conference presentation on The digital workplace – from vision to reality we have asked him to explain how he connects the value of a digital workplace to the ability to cooperate with suppliers and customers, what makes a successful digital workplace strategy, and what are the challenges of executing a digital workplace strategy. Also, we asked Martin to comment on what we need to know about the digital workplace for 2015 and beyond.
The social winds of change
Mobile and digital communication are penetrating even the most remote areas of the world making distance less important than ever when it comes to reach. Enabled by the channels of for instance social media, we are able to engage with other cultures and help facilitate change in communities in far away corners of the world – even without leaving our bed. It has never been this easy to facilitate change. Or has it?
Are we really changing the world? Sure, the possibility of facilitating capacity-building amongst those who need it is there, but don’t we just end up building new presences for knowledge and information that we consume without actually engaging? Or is it possible to empower people and help them learn something, which in turn will help them solve issues in their communities?
Explaining your project’s value using traditional business metrics
In the history of the Web, it’s often been reason enough to do something because it’s cool. But in the private and public sectors, there has to be a real reason for spending money. Digital professionals need to be able to justify why they are spending company resources and they need to do so using traditional business metrics.
In this Q&A styled interview, Philippe Parker who is Director of Strategic Technology at Macmillan Publishing in London, shares his perspective on how you identify business benefits of going digital, how you use this knowledge to make better decisions, and finally how you persuade your boss to keep digitizing.
SharePoint – for better or for worse
October 8, 2014 | SharePoint | Comments Off on SharePoint – for better or for worse
SharePoint is on the lips of many organizations when talking about digital collaboration – for better or for worse. To many organizations SharePoint has evolved to be a platform for collaboration in teams and knowledge sharing across business units. Creating business value and supporting daily work SharePoint has become a business critical IT platform contributing to the strategic business goals.
But a number of business are still struggling with lack of governance, missing executive attention, lack of user adoption and troubles reaching the return on investment, if it was ever challenged – and now, facing cluttered content and troublesome custom development on legacy solutions it might be a hard time arguing the need to upgrade the platform.
The J. Boye conference in Aarhus, Denmark, from 4 to 6 November, will feature a conference track dedicated to making SharePoint work. On the track experts and practitioners with hands-on SharePoint experience will share their knowledge and present case studies
Should the intranet be like an app store?
You have worked hard and developed a number of useful features, cool applications and smart solutions for your intranet; an application for entering travel expenses, a personalized news-widget, a fantastic people-finder and many more. But do your colleagues around the organisation know where on the intranet to go for what? Do they know which applications solve which tasks and how they use the various tools to work more effectively?
Most intranet managers are frustrated when they conduct user surveys and find that their colleagues simply don’t know which tools to use for what and where to find them. They spend endless hours trying to come up with the perfect navigation and the most logical menu structure. But it rarely works.
5 things about the web that we need to future-prove
The World Wide Web has been around for just 20 years. And we are still struggling to find answers to basic yet fundamental questions regarding digital records management, says Steven Pemberton, a WWW pioneer and researcher at The Centre for Mathematics and Computer Science in Amsterdam.
Will we for example still be able to read and access websites made today in 100 years time? Or will all our content be lost to future ages? What is needed to make the web age-tolerant? What do we want from the web in both the short and long term?
Hippo CMS: Thinking of Content as a Service
How do you stand out in a global marketplace? If we knew the answer to that, we would probably be cruising around in the stratosphere with Richard Branson. Well, we’re not quite there yet. However, what we do know is that creating relevant content for your customers and serving it to them on multiple platforms is paramount to success in the digital age.
At Hippo, a global software vendor in Web Content Management, they are aware of these challenges. They have built a CMS which separates content from presentation and where editing is done centrally but instantly shows on all channels.
Change management is essential to your user experience strategy
Nowadays you often hear CEOs say things like: “We must become a truly customer-focused organisation“. Let’s take a step back and ask ourselves what that actually means? Do we all think about the same UX activities and changes to the organisation? Has the CEO any idea of all the possibilities we have to choose from when trying to become a customer-focused organisation? These are difficult questions.
In many organisations, Mr Marketing thinks about improving the website to increase sales while Mr Product Manager thinks about reducing production costs by getting rid of features customers don’t appreciate. The good news is: Everybody is right. The bad news is: There are plenty of options and it is damn hard to decide where to start, how to plan and how to budget for the endeavour of “becoming a truly customer-focused organisation”.
IntraNote: A ready-to-go intranet
Few organisations have the resources and the skills to turn a complex platform into a well developed solution customised to meet the exact needs of the business. Many start out with a stack of SharePoint licenses and a limited budget to do all the great things the business is asking for – and are told to do as much as possible “out-of-the-box” with as little customisation as possible. Heavy toolkits that have been chosen for “strategic reasons” rather than for the functionalities the business actually needs; that are cumbersome and time consuming to implement. This is the reality for most intranet teams.
IntraNote, a Denmark-based intranet vendor, pride themselves on being an alternative to the big and heavy toolkits: a standard, out-of-the-box intranet which is quick and easy to implement.
The future of marketing will blow your socks off
Technology is a fast moving and changing field, but so is marketing. With consumers being more informed than ever, you need to make faster and also better decisions to succeed.
Digital is changing channels, content and customers
September 18, 2014 | digital workplace | Comments Off on Digital is changing channels, content and customers
We have come a long way since e-mail changed how we work. Today, employees are further up the change curve than their workplace and most of their managers. A new digital workplace is emerging as we move from a centrally managed, desktop-based environment to one which is cloud-first and mobile-friendly: a digital workplace.
The digital workplace is the suite of digital tools we need to allow our employees to do their jobs effectively and improve collaboration. According to Senior Manager of Digital Communications at Coca Cola Enterprises, Jonathan Phillips, this has significant impact on the way we communicate internally as well as externally.
Building trust with social content
In a globalised and digitised economy, competition is fierce. To maintain current customers and attract new ones, organisations must stand out. And the differentiator is not simply an offer of outstanding products or by shouting louder, but by building trust with your brand.
Social media, social collaboration and social business are all newer aspects of building and maintaining trust. Many organisations have already embraced social media. Occasionally it has led to great success, sometimes less so, and often have left the bumps and scars that are part of a maturing discipline. Along the way, consumers have matured, as well. The tell-tale signs that lead a consumer to build trust, or mistrust, are also changing. What doesn’t change is the underlying principle of trust, and the role it plays in interactions between companies and customers.
What’s essential for long-term digital success?
Platform selection remains a high priority among J. Boye group members, whether it is a new content management system, marketing technology or a collaboration suite. Most industry analysts will only cover the platforms and their vendors to guide you in shortlisting. At Digital Clarity Group they’ve taken a different approach. They believe that the service provider – agency, system integrator or what have you – is crucial to whether any implementation is successful.
Design is in, advertising is out
At J. Boye we have noticed that there are distinct changes happening in the relationship between design and business.
To explore this further we recently caught up with Eric Karjaluoto, seasoned design expert and creative director of Vancouver-based agency smashLAB for a Q&A about the latest design trends seen from his perspective.
SharePoint strengths, weaknesses and alternatives
September 3, 2014 | SharePoint | Comments Off on SharePoint strengths, weaknesses and alternatives
It seems that in some organisations, no matter the requirement, the answer is Microsoft SharePoint. Whether social intranet, mobile solutions, web content management, portal, cloud or collaboration, SharePoint has become the preferred platform to some.
Blindly using any solution – whether SharePoint or other – for everything is a risky and potentially costly proposition. Over the years, implementors have come to realise this and have become better at realistically estimating efforts and openly discussing where SharePoint is the right fit. In fact, it is a little known industry secret, that those committed to SharePoint later consider something else when it comes to new projects, either due to budget reasons or simply because of a lack of functionality.
Delete most of your intranet!
Most intranets are bloated and difficult (if not impossible) to navigate. Every department in the organisation wants a share of the “real estate” on the home page, in the navigation and…everywhere else.
The home page and the navigation can, in most cases, be controlled through a bit of dictatorial decision making by management. It’s “everywhere else” on the intranet that is difficult to control.
Web content: Keep it short
What makes good web content? During the past 3 years, I’ve had the chance to discuss this question and learn from experienced web writers as a J. Boye group moderator.
I’ve met numerous of different practitioners in Europe and North America, who has showcased how they had cut the length of existing web texts down to half the size – and how that alone resulted in increased sales and user satisfaction. By cutting the length in half (or more), the text became more readable and focused. One member recently told me, that this exercise took her approximately one hour per text, which was a very worthwhile investment.
Digital trends: From fixity to flux
In this Q&A styled interview, we have asked Neal Stimler, a Digital Asset Specialist in the Department of Digital Media at The Metropolitan Museum of Art in New York City, to identify the latest digital trends from his perspective in the museum field.
At the Metropolitan Museum of Art, Stimler forecasts trends, leads collection digitization efforts and manages special digital initiatives. He is also a Google Glass Explorer, investigating the potential of experimental technologies for cultural heritage in collaboration with the museum’s Media Lab.
Digest big analyst firms’ predictions with a bit of healthy scepticism
When reading through reports of large analyst firms, you might well get the feeling that your organisation is doomed. Many members in our network do feel slightly out of breath as they chew on some of those questions: How is it possible to keep up with the high paced digital development? How do you get a budget remotely resembling what you need to buy the proposed solutions? And is your organisation inevitably going to demise if you don’t follow their advice?
Let’s stop there for a second. What are they actually proposing? Invest tons of money in digital or die? Is it really all that simple? No, argues digital expert and Head of Groups at J. Boye, Lau Hesselbæk Andreasen. Of course their predictions and estimates contain elements of truth. But in the end, they are just predictions. And like the weather forecast, not everything will pan out exactly as they say.
Design is about discipline, not creativity
August 21, 2014 | user experience design | Comments Off on Design is about discipline, not creativity
“Design is not just what it looks like and feels like. Design is how it works.”
Creativity. A means of personal expression and a source of innovation. It sounds wonderful. But often the desire to be “creative” stands in the way for designs that users can actually use. See, when you create something out of pure passion with the purpose of expressing yourself, your aim is not to make your design useful for anybody else than – yes, yourself.
But is this appropriate when you have to make a design for someone else to use? Not really. According to Canadian digital design expert, Eric Karjaluoto, we all need to change the way we think about design. Unlike art, he argues that design is not about creativity as such. Instead, design is about discipline and producing sensible, functional, and appropriate work. Design is about employing a methodology that moves the focus away from the studio/designer and back to the client.
Tomorrow is digital adulthood
August 19, 2014 | digital leadership | Comments Off on Tomorrow is digital adulthood
The world of digital is ever changing and tomorrow only people and organisations working with digital in a truly professional way will succeed. Economists, lawyers, engineers and craftsmen all know what their professional field of practice covers. They all know what they need to master. We are missing a holistic understanding of what digital covers. We are missing a complete definition of what we need to master ourselves, so that we can get a full understanding and move business forward. Tomorrow you will know if you succeeded, but it is today that you must act to become a genuine digital professional.
Secrets to success: The black art of social collaboration adoption
August 18, 2014 | collaboration | Comments Off on Secrets to success: The black art of social collaboration adoption
1+1 still equals 3 or more – when people collaborate they get better ideas and results. Social collaboration can be the kit that glues the organisation together. Complex, global organisations with employees working from home, airports and cafes can benefit greatly from social collaboration which acts as a virtual substitute to the good, old water cooler.
However, the difference between the water cooler and your social collaboration platform is that people actually need to drink water. They don’t have a natural desire to use your platform for social collaboration, not even your biggest fans.
Explore the future attitudes of marketing
In the age of the digitally empowered consumers, marketeers must think differently about their brand and about the way they market it. E.g. if I sell high-end tents it is no longer enough to brand my products and then let the retailers sell my goods. Consumers in an omnichannel world expect more, including being able to stand in a store and order the tent they want on your website (because it wasn’t in the store that day).
Unfortunately marketeers are focused on branding and marketing in the traditional sense: We tell a great story about ourselves and create great advertisements in the current channel of choice for our target group. According to seasoned digital marketing strategist Allister Frost branding in this day and age must take a much broader perspective. And it must do so by really listening to the consumer and understanding the new and future technologies.
As a teaser, here are my three tips you should keep in mind when you’re thinking of your digital marketing strategy:
EPiServer delivers digital platform merging community and digital marketing capabilities
August 11, 2014 | partner | Comments Off on EPiServer delivers digital platform merging community and digital marketing capabilities
How do you increase collaboration and cooperation within your organisation? You nudge people in the right direction by making it fun, intuitive and easy to do so.
This is exactly what EPiServer has attempted to do by bringing together digital marketing, CMS and e-commerce in one platform.
Jump off the content wheel
August 8, 2014 | content strategy | Comments Off on Jump off the content wheel
Wheels are for hamsters. Not digital leaders or content strategists. The content wheel is a model that reduces your content curation to a circular motion, which won’t create business value.
Gerd Hultberg, group moderator at J. Boye and seasoned content strategist, has one advice to everybody dealing with content whether print or digital: ”Jump off the content wheel!”
onion.net: A flexible foundation is key!
Web content management technology has been constantly evolving over the past 15+ years, from simple webpage editing tools to complex engines, which aim at generating contextually optimized website experiences. Have we finally reached the end of the line?
Bebo White, a true web veteran and keynote speaker at J. Boye Aarhus 14 answered this question at last year’s J.Boye Philadelphia conference, claiming that the web revolution hasn’t even started. According to Bebo the so-called web-of-things shall trigger the true disruption.
2 aspects to consider when building a digital roadmap
Roadmaps have become the holy grail of most digital strategies. But when should a project go on your roadmap? How do you prioritize upgrading your CMS in relation to a content improvement project and is a Google SEO project the only thing that really matters?
In the J. Boye network, we have experienced that some members tend to forget that the digital roadmap doesn’t only concern marketing, communications and IT. As digital has become an integral part of any business, the digital roadmap needs to account for your organisation’s business needs. The same principle applies in relation to your strategy. It should be aligned and integrated with your organisation’s overall business strategy. The worst mistake is to view digital as an isolated issue.
Also, keep in mind that your roadmap is a means to reach an end – and if the end changes, so should your roadmap. Don’t just write up a plan and archive it in your bin. Instead, think of it as a vibrant and living organism subject to change.
Invitation to partner with J. Boye
July 17, 2014 | partner | Comments Off on Invitation to partner with J. Boye
This is an invitation to participate as a partner in the upcoming J. Boye Aarhus 14 conference in November. A unique opportunity and once again a platform for knowledge-sharing and collaboration among everyone involved in making digital transformation happen.
A key part of the J. Boye Conference is to break down barriers, whether between vendors and customers, large corporations and NGO’s, higher education and pharma and so on. To foster an open environment for helping each other out in a down-to-earth way. A J. Boye Conference is a place for expanding your network, gaining visibility and meeting current and future customers.
MMT Digital: In agile and teamwork we trust
In the digital agency industry, you cannot win clients only by delivering the best products and solutions. Trust is paramount to your success as customers are looking for reliable partners with good track records proving that they can work with and not against you.
In June this year, MMT Digital were recognised as the “Best Software Development Agency in the UK” by the Recommended Agency Register (RAR), so they are clearly doing something right.
MMT Digital has actively been pursuing the trust of their customers since 1999 and they have incorporated this aspect into their project methodology and their slogan: Creating trusted solutions.
Could you win the 2014 European Web Idol?
Do you have a great software solution to an enterprise problem? Are your users simply stunned when they use your latest release? Have you helped customers crack a digital challenge?
Once again, vendors and agencies will have the opportunity to participate in the J. Boye Web Idol competition to be held next on Conference Day #2, Wednesday 5th November.
As always, we are looking for innovative vendors from across the entire marketplace; semantic web, enterprise portal, search, website governance, wiki, analytics, blogging, CMS, mobile, social media – you name it!
J. Boye Web Idol is loosely based on “American Idol” and is a fast-paced, entertaining set of competitive demos. If you prefer succinct, comparative presentations to long-winded demonstrations, this is the session for you.
Embrace big and open data
“The real purpose of big and open data may in fact be its potential to revolutionize the way businesses interact with customers, transform how customers access and consume (and even wear) useful data, and ultimately redefine the relationship between buyers and sellers.”
Big and open data is not just a buzzword created by writers and marketers. Big data means big business and open data means extending the reach and impact of your organisation. It is predicted that analysing these vast quantities of data will become a key basis of competition, underpinning new waves of productivity growth, innovation, and consumer surplus in the age of information.
However, while data and especially predictive analytics, has great business potential, it must be actionable and accessible beyond the small number of “experts” that have access and the aptitude to use to high-end tools in order to deliver value.
Plus, to serve the broadest set of business objectives and users, the goal isn’t just to accumulate more data. Rather, it’s about collecting what data is already available, discovering its meaning in the context of the task at hand, and delivering the right data in the right format to the broadest set of users.
Siteimprove: The web’s equivalent to Oxford Companions
In 2008, Vampire Weekend released a song with the lyrics “Who gives a f*** about an Oxford comma?” However, not everyone can take the liberty of being so darn indifferent when it comes to comma or grammar rules. For many businesses correct spelling and punctuation is drop dead important to their image, as is monitoring, collecting and analysing website data, optimising and improving search rankings and maintaining digital accessibility.
Now, for those who are not that familiar with all the peculiarities of the English language and grammatical rules, but who unlike Vampire Weekend regard it as important, you needn’t worry. Siteimprove, a Danish headquartered web governance vendor, has developed a quality assurance tool, which helps their customers tackle dead links and spelling mistakes, as well as maintain the integrity of their websites.
7 content related risks you should avoid
King Content has firmly held the throne ever since he was crowned. However, many tend to forget that he is the sovereign when it comes to producing actual content. Jake DiMare, Digital Strategist at Boston based Agency Oasis, has been building CMS driven websites for the past 15 years, and he wishes that more people were aware of the fact that C in CMS stands for Content and content matters.
All too often, project stakeholders are so wrapped up worrying about technical risks or marveling over new designs that content can nearly be forgotten or worse – treated as an unimportant ‘detail’ to be figured out later. If you are a project manager, sponsor, or executive stakeholder, this is a far bigger risk than you may realize.
At the J. Boye Aarhus 14 conference in November, Jake DiMare will take you through these risks and give you hands-on and directly applicable advice on how to avoid making these common mistakes.
Naked innovation is simpler innovation
Innovation ain’t an easy discipline. It is a lengthy and demanding process. But unfortunately many of us tend to further complicate the process of innovating through getting into endless and poorly structured brainstorms.
In his opinion you don’t need to be naturally gifted to come up with something new. You do, however, need four pieces of core advice:
1) Do like the NSA
The roots of new products and services lie in watching your customers’ behaviour and uncovering their latent needs. Don’t use focus groups as they will not provide you with insights that drive innovation.
Creative thinkers, such as designers and architects, use synthesis to arrive at solutions rather than analysis. Synthesis is hands-on problem solving and requires sketching, making and iteration to be successful. It eliminates paralysis by analysis, it gives you momentum and anyone can do it.
3) Continual refinement
The eureka moment is a myth. New products and services do not arrive fully formed in anyone’s head. It takes rounds and rounds of iteration. Every product or service starts life as a sketch and comes to life through rounds and rounds of continual refinement, prototypes, learning and changing.
4) Sell it
Your concept is only as good as your ability to persuade others of it’s awesomeness. It takes just 9 killer slides to tell a focused story that gets stakeholders on board.
Learn more about innovation
Paul works with large companies and small startups alike to invent new products and services. During his 15-year career he has designed a wide range of solutions ranging from in-car information systems over connected home appliances to retail stores.
So what has this got to do with the J. Boye conference? A great deal! Paul’s tried and tested methodology and the principles behind can – and have been – successfully applied to digital projects; a user centered approach that can be used to develop better online solutions for your users and customers. If you want to learn more, Paul-Jervis Heath is one of our keynote speakers in November.