Embrace big and open data
“The real purpose of big and open data may in fact be its potential to revolutionize the way businesses interact with customers, transform how customers access and consume (and even wear) useful data, and ultimately redefine the relationship between buyers and sellers.”
Big and open data is not just a buzzword created by writers and marketers. Big data means big business and open data means extending the reach and impact of your organisation. It is predicted that analysing these vast quantities of data will become a key basis of competition, underpinning new waves of productivity growth, innovation, and consumer surplus in the age of information.
However, while data and especially predictive analytics, has great business potential, it must be actionable and accessible beyond the small number of “experts” that have access and the aptitude to use to high-end tools in order to deliver value.
Plus, to serve the broadest set of business objectives and users, the goal isn’t just to accumulate more data. Rather, it’s about collecting what data is already available, discovering its meaning in the context of the task at hand, and delivering the right data in the right format to the broadest set of users.
How do you make big and open data real?
In his keynote at the J. Boye Aarhus 14 conference, Web pioneer, Bebo White will describe how big data and open data are becoming major driving forces in enterprise IT, web development, web management. He will also cover how organisations not embracing analytics and data science are doomed to be lost in the current data deluge.
Bebo White is a Departmental Associate (Emeritus) at the SLAC National Accelerator Laboratory, the U.S. national laboratory for high-energy physics and basic energy science at Stanford University. Working as a computational physicist, he first became involved with the emerging World Wide Web technology while on sabbatical at CERN in 1989.. Ever since, his academic research interests have evolved in parallel with web technology.
Your experiences with big and open data
In the past years, the topic has gone from being just a hot conference buzzword, to reality. In particular in the UK and US, there are many examples such as OpenGov in the US and the Open Data Institute in the UK.
Have you embraced big data and open data yet? What challenges have you faced? Share your stories, enlighten and be enlightened by commenting and discussing in the comment section below.