The role of digital communications in creating an evidence-based University External Relations Strategy

Joan Concannon

Speakers: Joan Concannon
Time: 16.15-17.00 Thursday, 6. Nov 2014
Session: Towards an omnichannel world
Track: Higher Education,

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The Director of External Relations of the University of York, Joan Concannon, will explore how creating a robust strategic digital communications strategy is the key component that underpins a university’s reputation.

How can a digital communications strategy underpin strategic marketing, student recruitment, fundraising and alumni relations, and advancing a global research reputation?

How can the use of market intelligence and digital analytics help support marketing and reputation building strategies?

How do you create an integrated approach to reputation building?