The role of digital communications in creating an evidence-based University External Relations Strategy
Slides hosted on www.slideshare.net)
The Director of External Relations of the University of York, Joan Concannon, will explore how creating a robust strategic digital communications strategy is the key component that underpins a university’s reputation.
How can a digital communications strategy underpin strategic marketing, student recruitment, fundraising and alumni relations, and advancing a global research reputation?
How can the use of market intelligence and digital analytics help support marketing and reputation building strategies?
How do you create an integrated approach to reputation building?