Create Once, Publish Everywhere
Slides hosted on www.slideshare.net)
At LEGO, our greatest strength is ‘System in Play’.
The play experience is based on a simple system, allowing for seemless integration between different products. We have taken this approach to the digital age as well, and built a Digital Platform with the same goal in mind.
This presentation takes you through the strategic choices and principles upon which LEGO has built a world class digital platform serving millions of consumers either on web, mobile devices or through games. This presentation will focus mainly on the technical aspects (the how) and less on the marketing aspects (the why), and it is going to be awesome.