Digital governance – do we need new models?
Speakers: Gerd Hultberg
Time: 16.15-17.00 Wednesday, 5. Nov 2014
Session: There’s something about governance – Slides not available
Track: Content Strategy,
Slides not available
Customer experience management, top task thinking and content marketing are common terms in the world of digital, but if we are to think beyond web when we think content where does that leave our digital governance?
Building a flexible and yet sustainable digital governance comes with many perks, including the possibility to truly make a difference online in your field of expertise. Many hurdles will need to be crossed, however, before your digital efforts pay off. Internal resistance, a focus on the wrong priorities and more will certainly be on the menu.
In this session we will discuss:
- How do we overcome the organizational obstacles
- Planning and implementing a governance model
- Do we need new governance models?
Gerd will run you through the success factors and pitfalls to avoid in defining and implementing digital governance.