Force Multiplier: What Social Business Can Do When You Think Big

Todd Moran

Speakers: Todd Moran
Time: 10.15-11.00 Wednesday, 5. Nov 2014
Session: Social business: Vision and roadmap
Track: Community Management & The Networked Organisation,


In their comprehensive 2012 industry report, The Social Economy, the McKinsey Global Institute indicates that “between $900 billion and $1.3 trillion in value can be unlocked through the use of social technologies”. That figure is simply staggering, but how exactly does one tap into such tremendous potential value?

The answer lies in applying social business holistically to your organization, not simply as a point solution to a singular use case or functional group constrained to the likes of say just customer support or just product development. Imagine for a moment the ubiquitous application of social business to your organization where in true Gestalt fashion, the resulting value “whole” comes to far exceed the sum of its individual “parts”.

It’s not a psychological pipe dream. I can say that because we are driving this business transformation at Schneider Electric everyday by enabling social business to act in its truest form, as a force multiplier, through application to this multitude of use cases and functional groups, all aimed at engaging customers & partners, driving growth, and increasing profits:

Come see first-hand the possibilities of unlocking that massive potential value reported by research experts like McKinsey, and enable social business to become a force multiplier for your organization.