How to lead and really understand digital

Speakers: Brian Bentzen
Time: 15.15-16.00 Wednesday, 5. Nov 2014
Session: Preparing for tomorrow
Track: Digital Leadership,

See slides

Slides hosted on www.slideshare.net)


Economist, lawyers, engineers and craftsmen all know what their professional field of practice covers. They all know what they must master to be a real engineer e.g. Hence they all recognise a great professional when they meet one.

Digital is still a very young trade. We all seek best practices, case studies, ideas and input from thought leaders. It does make our work easier and better, but we are missing one thing. The one thing that makes our trade a truly professional field. The one thing that makes a digital manager a digital leader.

We are missing a holistic understanding of what digital covers. We are missing a complete definition of what we must master ourselves, so that we can understand and move business ahead.

In this presentation we will draw up what makes digital and move away from day to day digital management.

After this presentation you will have a clearly defined framework for leading digital professionally.

Read more in this conference news: Tomorrow is digital adulthood