Inside out Branding – When Employees Meet Customers on the Web
Speakers: Beth Gleba
Time: 15.15-16.00 Thursday, 6. Nov 2014
Session: Thumbs up! Engaging Employees as Online Ambassadors
Track: Intranet and digital workplace,
There’s been a revolution in how companies are connecting & engaging with consumers. More and more, employees are being asked to be a part of the marketing mix.
Whether it’s to amplify brand messages by sharing posts on their own social media sites, or answer customer questions in online forums –employees are connecting directly with customers as part of a strategy to shape brand perception.
Come hear about the companies that are doing this and the guardrails needed to approach this inside/outside approach successfully.