Making and taking informed decisions


Speakers: Mathies Brinkmann Jespersen
Time: 13.00-13.45 Thursday, 6. Nov 2014
Session: Methods for lean user experience
Track: Intranet and digital workplace, User experience design,

See slides

Slides hosted on

Mathies has been working as User Experience Designer for Dansk Supermarked for the past two years, always aiming at improving the way data informs design decisions.

Talking about his experiences with A/B testing, Mathies will shed light on how to bring quantitative feedback into qualitative loops of learning.