Part of the pack: Establishing a solid foundation for building a corporate social media concept

Anja Flebbe

Speakers: Anja Flebbe
Time: 16.15-17.00 Wednesday, 5. Nov 2014
Session: Successfully engaging your internal and external audiences
Track: Community Management & The Networked Organisation,


With the project named “Part of the pack,” the City of Horsens builds its social media presence on a slogan well known among the target audience, as well as on the base of numerous decentralised social media efforts. This approach has prepared the organisation for the speed and transparency expected on today’s social platforms, and ensures that social media supports the City’s vision.

But is there one true winning strategy? Discuss learnings, advantages and pitfalls in letting an entire corporation embrace social media with an organisation that has a defined hub-and-spoke approach.

This session will cover: