Seduce a customer: Applying dating best practices on email marketing

Lien De Leenheer

Speakers: Lien De Leenheer
Time: 15.15-16.00 Thursday, 6. Nov 2014
Session: Email marketing best practices for 2014 and beyond
Track: Marketing,

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Slides hosted on www.slideshare.net)


We all put our best foot forward when it comes to attracting a new potential life partner. We dress attractively, say the right things at the right moment and remember what triggers good emotions from our ‘prospect’. The goal: create a quick and lasting emotional connection with someone.

Sadly, when it comes to email marketing we tend to forget that we as a company are interacting with a person. We keep on bragging about how great we are and that we are the best choice of the pack. That doesn’t cut it when it comes to dating, doesn’t it? So why would you act this way when communicating with your customers or your employees?

In a society where time is very precious, a company that targets you with relevant customised content is very valuable. 61% of consumers are more likely to buy from companies that create custom content, that literally “speak” to them at the right moment.

What You’ll Take Away:

Who Should Attend:

Marketing directors and managers, internal communications professionals, content producers and anyone interested in the ROI of content and targeting.