So Happy Together: Project Managers and Content Strategists

Jake DiMare

Speakers: Jake DiMare
Time: 11.15-12.00 Wednesday, 5. Nov 2014
Session: So happy together
Track: Content Strategy,

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After fifteen years building CMS driven websites, there is one thing I wish more people were aware of: content matters. Sounds silly right? After all, the ‘C’ in ‘CMS’ stands for, well…Content. However, project stakeholders are often so wrapped up worrying about technical risks or marveling over new designs that content can nearly be forgotten or worse…Treated as an unimportant ‘detail’ to be figured out later.

If you’re a project manager, sponsor, or executive stakeholder, this is a far bigger risk than you may realize. However, all is not lost…In recent years the profession of content strategy has grown in size and skill at a geometric rate, while having an inversely proportional affect on the happiness and success of project managers, who were often left to deal with content considerations in the past.

In this session I’ll share a presentation exploring very practical ways to ensure content isn’t forgotten in your next project. We’ll look at 7 content related risks, and the 7 things you can do to mitigate them. Then we’ll open it up to Q&A and share experience, tips, and tricks on how to be more successful with content strategy and project management in general.