Sowing the seeds of influence: Nurturing for long term advocacy

Eileen Brown

Speakers: Eileen Brown
Time: 11.15-12.00 Wednesday, 5. Nov 2014
Session: Collaboration that works
Track: Community Management & The Networked Organisation, Intranet and digital workplace,

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Slides hosted on www.slideshare.net)


Influencers use societal and human characteristics to persuade our perceptions of the product. But how can we influence both our internal and external influencers to ripple our message across?

In this session we will discuss how herding, flocking and decision making capabilities can have significant impact on product success