The Design Method: Using Process to Hack Design
Slides hosted on www.slideshare.net)
Many love the idea of being “creative,” but this desire is getting in our way. These biases are leading designers to bank on inspiration, worship “big ideas,” and treat design as a means of personal expression.
Eric Karjaluoto says we need to change how we think about design. Unlike art, he believes design is about discipline and producing sensible, functional, and appropriate work. He argues that better design can be produced more consistently by employing methodology that moves the focus away from the studio/designer—and back to the client.
In this session, Eric will debunk some creative myths, present a better way to produce design, and provide tips on how to make the design process clearer, faster, more valuable, and profitable.
Read more in this conference news: Design is about discipline, not creativity