The Future of Marketing in an Age of Uncertainty

Allister Frost

Speakers: Allister Frost
Time: 10.15-11.00 Wednesday, 5. Nov 2014
Session: Reinvent to grow
Track: Digital Leadership,

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Today is the slowest rate of change you will experience for the rest of your life. The accelerating pace of technological progress virtually guarantees that every tomorrow will be different to the day before. And with this quickening rate of change comes an obligation for every marketer to think carefully about their role and the skills they’ll need to remain relevant in the near future.

In this presentation, we’ll explore changing attitudes towards brands and advertising messages, and look at ways to see beyond the face of technology and envisage the future implications for your organisation and your career.

What You’ll Take Away:

Who Should Attend:

Marketing directors and managers, internal communications professionals, community managers, content producers and anyone interested in keeping their marketing approaches fit-for-purpose into the future.


Read more in this conference news: The future of marketing will blow your socks off