Step back and see the big picture
What you'll take away
- When is a journey map relevant?
- What can you expect to achieve with a journey map?
- Are journey maps as intimidating, expensive and impractically large scale as they might appear?
- What should you be concerned to avoid?
- How can a journey map create broader value for your company?
Who should attend:
Digital manager and consultants. Anyone who works with customer experience management and content strategy, planning and execution.
Location: Room G