Step back and see the big picture

Time: 16.15-17.00 Thursday, 6. Nov 2014
Track: User experience design,

What you'll take away

- When is a journey map relevant?
- What can you expect to achieve with a journey map?
- Are journey maps as intimidating, expensive and impractically large scale as they might appear?
- What should you be concerned to avoid?
- How can a journey map create broader value for your company?

Who should attend:
Digital manager and consultants. Anyone who works with customer experience management and content strategy, planning and execution.

Location: Room G

Presentations

Journey mapping – building on user insight to deliver results

Speakers: Ina Rosen (DK), Operate

Ina Rosen

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