Successfully engaging your internal and external audiences

Time: 16.15-17.00 Wednesday, 5. Nov 2014
Track: Community Management & The Networked Organisation,

How do you successfully engage an audience and build a thriving community? Should the approach be different in- and outside the firewall? Does it matter whether you are building a community in- or outside the enterprise? And what about those that span both spheres? Can you take a bottom-up approach and still keep control of the message? These are some of the questions we will explore in this session.

What you will take away:
- Input on how to successfully develop and control a "bottom-up" approach to community building

Who should attend:
- Community managers, anyone involved in planning and executing on internal and external social media initiatives, digital workplace professionals

Location: Room O


Part of the pack: Establishing a solid foundation for building a corporate social media concept

Speakers: Anja Flebbe (DK), City of Horsens

Anja Flebbe

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