The Future of Marketing in an Age of Uncertainty

Time: 10.15-11.00 Wednesday, 5. Nov 2014
Session: Reinvent to grow
Track: Digital Leadership

Location: Room D

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The Psychology of Online Persuasion – Creating Experiences That Click

Time: 13.00-16.00 Tuesday, 4. Nov 2014

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Allister Frost, founder of Wild Orange Media, helps people like you do better business through new media marketing channels.

Voted UK Digital Marketing Personality of the Year for his high energy public speaking and visually impactful presentations, he is a specialist in emerging and future online marketing techniques.

While Head of Digital Marketing Strategy at Microsoft he gave fresh impetus to brands including Xbox, Outlook and Office by making them more accessible to customers through real-time communication channels.

A Chartered Marketer and award-winning marketer, he regularly presents at conferences around the world on a range of topics including the future of marketing, the secret psychology of inbound marketing, behavioural economics and social business re-organisation.

During a marketing career spanning more than two decades he has also managed popular brands including Andrex, Huggies and Kleenex and delivered global campaigns for Windows and “I’M A PC”.

As a respected industry thought-leader, Allister now comments on the changing communications landscape and explains how organisations must ready themselves for the post-broadcast pay-to-play era by seeking out fresh business opportunities in our digitally-connected world.

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