Developing a user experience strategy for your organisation

Time: 13.00-16.00 Tuesday, 4. Nov 2014

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Claudia Urschbach has been a UX professional since 1999. Originally from Munich in Germany she has worked on UX projects in Germany, the UK and China, including projects with organisations like the BBC, Siemens, Brother, Haier, Carl Zeiss, Ludwig-Maximilians Universität and Süddeutsche Zeitung.

While Claudia was studying Communications and Psychology the book “Don’t Make Me Think” by Steve Krug kick-started her passion for human-centered design thinking. Claudia was amongst the first in Germany with the job title „Usability Engineer“.

When Claudia joined the BBC she became part of the central UX team developing a holistic UX strategy for the organisation, integrating UX with Agile/Scrum project management, rethinking content management and designing award-winning digital products like BBC iPlayer, BBC News and YouView.

After returning to Germany Claudia lead the usability team at creative agency designaffairs GmbH advising clients on the implementation of the User Centered Design Process, designing a wide range of products (e. g. software, medical equipment, household appliances) and developing a UX training scheme.

Last year Claudia joined German media organisation Süddeutsche Zeitung. Her first initiative was introducing UX methods like prototyping and user testing. Currently the soon to be launched paywall solution for www.sueddeutsche.de keeps her busy.

Claudia enjoys being part of interdisciplinary Agile teams, is a qualified Scrum Master and loves football and ranting about football on social media (twitter: @urschbac).

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