Jesper Bylund (SE)
Communication channels manager, City of Malmö
- Intranet manager at city of Malmö since 2003
- Head of the "Channels unit”, this team is responsible for managing and developing the external web, intranet, the monthly citizen journal and the Staff journal
- Awarded the Intranet Innovation Awards 2011 for the implementation of categorization, segmentation and personalization on the intranet
Jesper Bylund is the intranet manager at City of Malmö. The last four years he has been busy developing the intranet in iterations taking the intranet from being a typical 90’s intranet (top down, static uninteresting) to a modern, device agnostic and always accessible intranet using customer carewords, personalization features, integration of social sections and several Open Source tools – WordPress, Mediawiki, Ruby on Rails and Drupal.
Today the intranet is firmly perceived as the tool for support and efficiency in the organization – exactly where he wants it to be.
Loving his work, Jesper Bylund sometimes dreams about intranets at night, seeing perfect navigation and using a lot of time-saving features. No nightmares. Is this a sign of dedication or intranet madness? Time will tell.