Seduce a customer: Applying dating best practices on email marketing

Time: 15.15-16.00 Thursday, 6. Nov 2014
Session: Email marketing best practices for 2014 and beyond
Track: Marketing

Location: Room J

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Lien De Leenheer is a Digital communication and digital collaboration expert, Frankly Speaking

She was born and raised in Gent, Belgium. According to the Lonely Planet, Gent is one of Europe’s greatest discoveries – small enough to feel cosy but big enough to stay vibrant. Gent is quickly becoming a major start-up hub, which makes it the perfect biotope for a digital geek.  Passionate, spontaneous, social and creative are just a few of the things that define her. She’s into photography, dance, cooking, designing and making clothes, etc. but above all she has an entrepreneurial spirit.

That’s why in June 2014 she took the leap to become a freelancer.

Oh and her biggest guilty pleasure is the Eurovision Song Contest, the juiciest Twitterfest of the year.