Luke Bragg is currently the Director of Enterprise Architecture for MSD/Merck, one of the world’s leading pharmaceutical companies. He is responsible for the architecture of Merck’s European commercial region and their marketing pillar worldwide.

He has spent the last 18 years straddling the line between marketing and technology, both at the G-7 in Moscow and world-class companies such as Chase Manhattan, Akzo Nobel, and now MSD/Merck.

After leading the creation of a digital multichannel marketing team in Akzo Nobel’s (and subsequently Merck’s) veterinary unit, he moved to the human health business of Merck to lead the architecture initiative to design a global physicians portal and multi-channel, multi-market content management solution for use by brands and markets.

Originally from the United States, Luke has spent the last 20 years living in Ukraine, Russia, The Netherlands, and now resides in Luzern, Switzerland.