Everything about digital disruption at J. Boye Aarhus 14

 

Damian Horner

Creating a disruptive strategy

October 22, 2014 | | Comments Off on Creating a disruptive strategy

How do you truly stand out from the pack besides competing on price or convenience? And how do you change the rules to your advantage? According to psychologist and seasoned advertising expert Damian Horner, founder of RealVisionTV, the answer is to use disruption as a strategy.

At the J. Boye Aarhus 14 conference, he will speak about making the competition feel irrelevant, corporate and vacuous. We caught up with Damian to ask him how you can use disruption as a strategy to break free from industry conventions. Having done so recently himself in one of the most conservative industries of all, the financial industry, Damian provided provocative food for thought: