Everything about innovation at J. Boye Aarhus 14
3 things to keep in mind when designing for millennials
The millennial generation forms part of the largest population the World has ever seen, and includes the first truly digital natives. Millennials have a distinctive mind-set, perspective and approach to technology. How do you cope with the challenge of catering for these new consumers and employees? What distinguishes earlier generations from this one? And how do you address this in your products and services?
Rose Cameron is cultural anthropologist and Director of Innovation at Penn State University. She has spent her career building brands and driving results across the entire customer experience spectrum. She has managed everything from brand design and general advertising to direct and social marketing at top agencies.
To prepare for her conference keynote presentation on how the inclusion of Millennials and technology will shape the future at the J. Boye Aarhus 14 conference, we caught up with Rose and asked for her perspective on what products millennials are looking for.
Digital trends: From fixity to flux
In this Q&A styled interview, we have asked Neal Stimler, a Digital Asset Specialist in the Department of Digital Media at The Metropolitan Museum of Art in New York City, to identify the latest digital trends from his perspective in the museum field.
At the Metropolitan Museum of Art, Stimler forecasts trends, leads collection digitization efforts and manages special digital initiatives. He is also a Google Glass Explorer, investigating the potential of experimental technologies for cultural heritage in collaboration with the museum’s Media Lab.
Embrace big and open data
“The real purpose of big and open data may in fact be its potential to revolutionize the way businesses interact with customers, transform how customers access and consume (and even wear) useful data, and ultimately redefine the relationship between buyers and sellers.”
Big and open data is not just a buzzword created by writers and marketers. Big data means big business and open data means extending the reach and impact of your organisation. It is predicted that analysing these vast quantities of data will become a key basis of competition, underpinning new waves of productivity growth, innovation, and consumer surplus in the age of information.
However, while data and especially predictive analytics, has great business potential, it must be actionable and accessible beyond the small number of “experts” that have access and the aptitude to use to high-end tools in order to deliver value.
Plus, to serve the broadest set of business objectives and users, the goal isn’t just to accumulate more data. Rather, it’s about collecting what data is already available, discovering its meaning in the context of the task at hand, and delivering the right data in the right format to the broadest set of users.
Naked innovation is simpler innovation
Innovation ain’t an easy discipline. It is a lengthy and demanding process. But unfortunately many of us tend to further complicate the process of innovating through getting into endless and poorly structured brainstorms.
In his opinion you don’t need to be naturally gifted to come up with something new. You do, however, need four pieces of core advice:
1) Do like the NSA
The roots of new products and services lie in watching your customers’ behaviour and uncovering their latent needs. Don’t use focus groups as they will not provide you with insights that drive innovation.
Creative thinkers, such as designers and architects, use synthesis to arrive at solutions rather than analysis. Synthesis is hands-on problem solving and requires sketching, making and iteration to be successful. It eliminates paralysis by analysis, it gives you momentum and anyone can do it.
3) Continual refinement
The eureka moment is a myth. New products and services do not arrive fully formed in anyone’s head. It takes rounds and rounds of iteration. Every product or service starts life as a sketch and comes to life through rounds and rounds of continual refinement, prototypes, learning and changing.
4) Sell it
Your concept is only as good as your ability to persuade others of it’s awesomeness. It takes just 9 killer slides to tell a focused story that gets stakeholders on board.
Learn more about innovation
Paul works with large companies and small startups alike to invent new products and services. During his 15-year career he has designed a wide range of solutions ranging from in-car information systems over connected home appliances to retail stores.
So what has this got to do with the J. Boye conference? A great deal! Paul’s tried and tested methodology and the principles behind can – and have been – successfully applied to digital projects; a user centered approach that can be used to develop better online solutions for your users and customers. If you want to learn more, Paul-Jervis Heath is one of our keynote speakers in November.