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Brian Bentzen

Web content: Keep it short

September 1, 2014 | , | Comments Off on Web content: Keep it short

What makes good web content? During the past 3 years, I’ve had the chance to discuss this question and learn from experienced web writers as a J. Boye group moderator.

I’ve met numerous of different practitioners in Europe and North America, who has showcased how they had cut the length of existing web texts down to half the size – and how that alone resulted in increased sales and user satisfaction. By cutting the length in half (or more), the text became more readable and focused. One member recently told me, that this exercise took her approximately one hour per text, which was a very worthwhile investment.