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4 steps to a successful communication strategy for online crises

October 27, 2014 | , , , | Comments Off on 4 steps to a successful communication strategy for online crises

You probably know about the importance of ensuring a good customer experience no matter the platform and touchpoint of your customer’s journey. But how do you manifest your strategy in a time of an online crisis? And what is the recipe for a future-ready crisis communication strategy?

Prior to his tutorial together with Chris Malpass on managing hostility and crises online at the J. Boye Aarhus 14 conference, we met Steph Gray, social media expert and founder of UK based social media consultancy Social Simulator, to learn more about how to best deal with communication crises in today’s everything-right-now digital era: