Everything about standards & technology at J. Boye Aarhus 14


Boris Kraft from Magnolia

How technology is changing the game

October 28, 2014 | , , | Comments Off on How technology is changing the game

We all know that technology has and still is turning things upside down in most industries. The challenge is to adapt to these changes.

Swiss-based software vendor Magnolia has successfully gone left where others have gone right. We’ve invited Boris Kraft, who is one of their founders, to talk at the J. Boye Aarhus 14 conference about their open suite approach in a session on founders that invent the future. In the session, Boris is joined by the founders of Sitecore and Umbraco.

In advance of making the trip to Denmark, we joined Boris for a conversation about how technology is changing everything, what a future-proof content management system looks like, and what all this means to marketeers.

Lotte - work

The social winds of change

October 15, 2014 | , , , | Comments Off on The social winds of change

Mobile and digital communication are penetrating even the most remote areas of the world making distance less important than ever when it comes to reach. Enabled by the channels of for instance social media, we are able to engage with other cultures and help facilitate change in communities in far away corners of the world – even without leaving our bed. It has never been this easy to facilitate change. Or has it?

Are we really changing the world? Sure, the possibility of facilitating capacity-building amongst those who need it is there, but don’t we just end up building new presences for knowledge and information that we consume without actually engaging? Or is it possible to empower people and help them learn something, which in turn will help them solve issues in their communities?