Everything about strategy at J. Boye Aarhus 14
4 steps to a successful enterprise social adoption
Fighting with a crowded inbox? Looking for better ways to collaborate? Many vendors are fighting to use a part of your budget to help address these types of challenges, but what are the best practices for adopting enterprise social technology in a successful way? Martin Risgaard Rasmussen, application consultant at Microsoft, spends his working hours on helping customers with exactly this.
According to Martin, a key point is to keep focus on the people using the new technology than on the technology itself. Martin was among the last to get a Yammer business card prior to the acquisition by Microsoft and has previously worked with internal communications and enterprise collaboration on the customer side at organisations such as Arla Foods and Grundfos. With his experience from both sides of the table, we asked him to share 4 tangible steps on how to succeed with enterprise social adoption.
4 steps to a successful communication strategy for online crises
You probably know about the importance of ensuring a good customer experience no matter the platform and touchpoint of your customer’s journey. But how do you manifest your strategy in a time of an online crisis? And what is the recipe for a future-ready crisis communication strategy?
Prior to his tutorial together with Chris Malpass on managing hostility and crises online at the J. Boye Aarhus 14 conference, we met Steph Gray, social media expert and founder of UK based social media consultancy Social Simulator, to learn more about how to best deal with communication crises in today’s everything-right-now digital era: