Everything about user experience at J. Boye Aarhus 14
Change management is essential to your user experience strategy
Nowadays you often hear CEOs say things like: “We must become a truly customer-focused organisation“. Let’s take a step back and ask ourselves what that actually means? Do we all think about the same UX activities and changes to the organisation? Has the CEO any idea of all the possibilities we have to choose from when trying to become a customer-focused organisation? These are difficult questions.
In many organisations, Mr Marketing thinks about improving the website to increase sales while Mr Product Manager thinks about reducing production costs by getting rid of features customers don’t appreciate. The good news is: Everybody is right. The bad news is: There are plenty of options and it is damn hard to decide where to start, how to plan and how to budget for the endeavour of “becoming a truly customer-focused organisation”.
Design is in, advertising is out
At J. Boye we have noticed that there are distinct changes happening in the relationship between design and business.
To explore this further we recently caught up with Eric Karjaluoto, seasoned design expert and creative director of Vancouver-based agency smashLAB for a Q&A about the latest design trends seen from his perspective.