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The social winds of change

October 15, 2014 | , , , | Comments Off on The social winds of change

Mobile and digital communication are penetrating even the most remote areas of the world making distance less important than ever when it comes to reach. Enabled by the channels of for instance social media, we are able to engage with other cultures and help facilitate change in communities in far away corners of the world – even without leaving our bed. It has never been this easy to facilitate change. Or has it?

Are we really changing the world? Sure, the possibility of facilitating capacity-building amongst those who need it is there, but don’t we just end up building new presences for knowledge and information that we consume without actually engaging? Or is it possible to empower people and help them learn something, which in turn will help them solve issues in their communities?

Phiippe Parker

Explaining your project’s value using traditional business metrics

October 10, 2014 | , | Comments Off on Explaining your project’s value using traditional business metrics

In the history of the Web, it’s often been reason enough to do something because it’s cool. But in the private and public sectors, there has to be a real reason for spending money. Digital professionals need to be able to justify why they are spending company resources and they need to do so using traditional business metrics.

In this Q&A styled interview, Philippe Parker who is Director of Strategic Technology at Macmillan Publishing in London, shares his perspective on how you identify business benefits of going digital, how you use this knowledge to make better decisions, and finally how you persuade your boss to keep digitizing.