Marketing conference track

Day: Thursday, 6. Nov 2014

What does it take to build and maintain a strong brand presence across channels and devices? Online branding is not new and neither is the tool set that enables engagement, automation and tracking, but there is still much to be gained in the realm of utilizing it. At the marketing track we'll discuss the development and governance of customer experience management and how to market across channels. We will hear how others have created successful campaigns and solutions and discuss what it takes for the customer to truly engage with our brand.

8.00

Breakfast & Registration

Location: Comwell Aarhus

Come pick up your conference badge and enjoy breakfast with fellow conference participants. Join your chosen main track's table in the breakfast area. We encourage attendees and speakers alike to join, get the discussion going first thing and set the scene for the rest of the day.

9.00 - 9.15

Conference opening & welcome with Director of ARoS Erlend Høyersten

09.15-10.00

Keynote: Big Data is Here! – Embrace It!

To download slides, look inside the event

10.00

Break

10.15-11.00

11.00

Break

11.15-12.00

12.00-13.00

Lunch

13.00-13.45

13.45

Break

14.00-15.00

Expert panel discussion

15.00

Break

15.15-16.00

Email marketing best practices for 2014 and beyond

What You’ll Take Away:

- Tips and tricks for good email marketing
- The business value of creating personalised content
- How you can learn from your customer and thus transform your company

Who Should Attend: Marketing directors and managers, internal communications professionals, content producers and anyone interested in the ROI of content and targeting.

Read more about the session: Email marketing best practices for 2014 and beyond

16.00

Break

16.15-17.00

17.00

Break

17.15-18.15

Town Hall

Location: Comwell

Join expert panellists in an engaging, fast-paced debate on key issues for 2014 and beyond.

18.30

Farewell Dinner – SOLD OUT

Location: Memphis Roadhouse, Christiansgade 32, 8000 Aarhus C