Building a business critical digital roadmap
Roadmaps have become the holy grail of most digital strategies. But when should a project go on your roadmap, how do you prioritize a CMS-replacement in relation to a content improvement project and is Google the only thing that really matters?
Takeaways from the tutorial:
- A peer review of your organizations digital roadmap
- How to set up the right KPI’s
- Creating great benchmarks
- Explaining the complex – while riding the elevator
- How to take leadership and ensuring successful roll-outs