Do you really live your content strategy?
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Getting your content strategy to live and breathe is often quite different from what you imagined, when you had it on the drawing table. What is often overlooked in the context of content strategy and management is the need to focus your content efforts at the users top priorities or tasks. Furthermore the amount of change management required to make content strategies come to life in full circles of planning, creating, maintaining and evaluating is often overlooked.
This tutorial will focus on implementing and living your strategy rather than on creating it. We’ll look at the tools necessary to get the job done and discuss, how we’ll stay in action mode rather than letting our strategy wither away.
What you’ll learn
We’ll look at practical hands on tools that’ll help you:
- Getting to know and own your content
- Create a real connection between your business goals and your content
- Focus on user tasks – not just needs
- Manage the day to day change that’ll keep your content (strategy) alive
Who should participate
Content managers, webeditors and people who are keen to know how to create a better connection between business and content.