The Psychology of Online Persuasion – Creating Experiences That Click
Today’s customers, shoppers, buyers, employees and consumers are inundated with rich-media content filling every free moment of their lives. And with every marketer now competing against an army of content creators—from bloggers to competitors and publishers to influencers—knowing how to gain cut-through can be the difference between success and failure.
In this special J.Boye workshop, we’ll explore advanced influencing techniques derived from social psychology and behavioural economics, and consider how they can be used to boost engagement and interactions online.
What You’ll Take Away:
- How people find, consume and share information in the digital age and what this means for marketers
- Innovative ways to maximise online engagement with your content
- Understanding instinctive human biases to help you communicate with more impact
- Designing interaction experiences that people find hard to resist
Who Should Attend:
Marketing managers, content creators, website editors, community managers and all customer-focussed staff interested in increasing the effectiveness of online content through whole-brain marketing techniques.